Benefits of supporting The Soldiers’ Charity

The wider Army family in the UK is vast and many of your staff and customers are likely to have a connection.

A partnership with The Soldiers’ Charity can provide many valuable benefits to your organisation such as enhancing your brand, motivating your staff and opportunities to raise your profile in areas in which you operate.

Tangible benefits include:

• A cohesive effect on employees and a boost to staff morale

• A way to demonstrate your company values, commitment to staff, customers and the local community

• Visibility amongst The Soldiers’ Charity’s supporters

• Alignment with a trusted and well-respected charity. We are the Army’s official charity and experts in soldier welfare, providing support to our soldiers, former soldiers and their families since 1944

• Association with The Soldiers’ Charity’s dynamic, growing brand. We ranked 101st in the Charity Market Monitor 2011 of the largest fundraising charities. Total awareness of ABF The Soldiers’ Charity is 37% (nfp Synergy Charity Awareness Monitor, October 2010)

• Potential enhanced brand perception leading to increased sales or product stand-out from others in the marketplace through association with The Soldiers’ Charity

• Potential positive local and national press opportunities