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Become a Corporate Partner

There are a number of exciting ways in which your company can support The Soldiers’ Charity.

Employee fundraising
We have a whole host of activities for your employees to get involved in. Whether you want to throw yourself out of a plane, run a marathon or host a Big Curry, we have something for everyone!

Cause-related marketing
By associating a product with The Soldiers’ Charity, you can demonstrate your support of a cause high in public consciousness whilst driving sales and achieving product stand-out. Research has shown that consumers expect companies to support their local communities and charities.

86% of consumers are more likely to buy a product when it is associated with a cause (when price and quality are equal) and 64% of consumers feel that cause related marketing should be a standard part of a company’s business practice (The Winning Game Consumer Research, BITC).

Sponsorship
The Soldiers’ Charity has a variety of opportunities for you to align your brand with so you can achieve enhanced brand awareness through a defined target audience.

Project funding
Current demand for support from The Soldiers’ Charity is increasingly high. We give grants which cover a multitude of areas including mobility assistance, bursary schemes, annuities, care home fees. We would be very pleased to discuss specific projects that your company would be interested in funding.

Company donations
The Soldiers’ Charity supports soldiers, for life. We rely on the generosity of the British public and companies to enable us to raise vital funds to support the Army family so we, in turn, can support our soldiers and their families so that no request for help goes unanswered.

Payroll Giving
Your employees can support ABF The Soldiers’ Charity through your organisation’s payroll giving scheme. This is a simple and tax-effective way for your staff to support The Soldiers’ Charity. For further details, click here