Welcome to our new beginning
1 February 2010
The Army Benevolent Fund is reinventing itself as ABF The Soldiers’ Charity.
Building on a long and rich history of support, the charity is embarking on a new chapter that will ensure it is able to support soldiers whenever they need assistance both now and in the future.
Over the past few years the charity has seen a 30% rise in requests for help and, given the ongoing operations in Afghanistan, we have set ourselves the challenge of doubling income over the next 5 years.
We are determined that our lifetime of support will not be compromised so that whenever a soldier, former soldier or their dependant family call on us, we will be there with assistance quickly and without fuss.
Our new brand will be part of this, acting as a springboard for continued success and growth. We want to be more recognisable to old and young alike, we want soldiers to know that we exist for them, and the public to know that by supporting us, they support our soldiers past and present.Our launch event on Salisbury Plain gave the the national press an opportunity to hear about our new look. Chief Executive, Major General Sir Evelyn Webb-Carter and soldiers from 4 Mech Bde were on hand to explain the charity. 
Exciting times are ahead and key to this will be the work of our new Ambassador, Captain Kate Philp (pictured above) who has the task of promoting the charity and our work to younger people.
Kate became the Army’s first female combat amputee after the Warrior tank she was commanding hit a bomb in Afghanistan. Read more about Kate’s story
She has some grand schemes in mind which involve a large event in 2010 that will challenge both the body and the mind.
Watch this space for updates as they come in and join our mailing list to be amongst the first to hear.
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