Korma Blimey! Big Curry is launched

1 April 2010

The fiery fundraiser from ABF The Soldiers’ Charity launched today with shock news on the nations eating habits.

It’s been an ongoing battle ever since Robin Cook announced that neither fish and chips nor the Sunday roast was the nation’s national dish.

But new figures show that the renowned favourite Tikka Massala has competition in the mild and creamy Korma.

Rather than a nation of fiery food fanatics, British curry lovers are opting for the meek and mild dishes, with a volcanic vindaloo favoured by only 2% of the population.

This is compared to 15%t opting for the coconut classic or the British mongrel massala.

And whilst women are less likely to indulge in a spicy supper, the ‘eight pints and a curry’ on a Friday night is alive and kicking with young men in Britain.

ABF The Soldiers’ Charity commisioned the research to coincide with the start of Big Curry which takes place every April to raise money for Soldiers, former Soldiers and their families in need.

“What better way to support the nation’s soldiers than cooking up the Army’s favourite dish?” said Director of Fundraising Emma Harvey.

“To support The Soldiers’ Charity, all people need to do is pick a date in April, invite your friends and family round and hold a curry together.

“Hold it in a restaurant, at home, at work, up a mountain or in the back of a tank: the only limit is your imagination!”

We have seen a 30% increase in requests for assistance in the past year, increasingly from younger soldiers and veterans. To meet this need, the charity needs to double our income to ensure that the soaring demand can be met.

Have your curry any time in April and whilst you’re eating your korma or madras you can help our Soldiers, past and present

And if you’re stuck for ideas on what to cook then look no further than bigcurry.org provided by top chefs including Rick Stein, Gordon Ramsay and Jamie Oliver with their favourite curry recipes.

ComRes interviewed 2048 adults online between 19th to 21st March 2010. Data was weighted to be representative of all GB adults. ComRes is a member of the British Polling Council and abides by its rules. Full data tables at www.comres.co.uk